How mandates are moved: behind the scenes of political campaigns

The '24 Minutes' podcast hosted by Ariel Idan features Shiran Peretz, a public relations office manager, discussing the political mechanism behind campaign scenes. The conversation reveals digital tools, advertising budgets on social networks, and work with influencers, alongside the question of how many mandates can actually be moved and how a campaign mistake can become an advantage.

The '24 Minutes' podcast of Channel 14, hosted by Ariel Idan, features Shiran Peretz, a public relations office manager, discussing the mechanisms operating behind the scenes of political campaigns. Peretz describes how millions of shekels are now transferred directly to advertising on social networks and work with influencers, aiming to reach undecided voters in a targeted manner. Digital advertising is replacing traditional advertising, and billboards are losing their importance. During the interview, the question of how many mandates can actually be moved through a well-planned campaign is examined, as well as the phenomenon where a mistake in a campaign can become a strategic advantage. The article provides a glimpse into the modern mechanism that operates advanced tools to create real impact on the ground, where every move can tip the scales on election day.