Down to the Last Shekel: How a Successful Business Quickly Became a Pit of Millions

Hi-tech entrepreneur Shlomo Lerner, author of the book "Down to the Last Shekel," describes in an interview how the rapid expansion of a successful business led to debts of millions of shekels. The interview discusses the early warning signs that business owners need to identify, dealing with banks and credit, and the personal and economic price of failure.

Hi-tech entrepreneur Shlomo Lerner, author of the book "Down to the Last Shekel," shares in an interview with Ariel Idan how the rapid expansion of a successful business turned it into a pit of millions of shekels. The interview focuses on the early warning signs that business owners must identify before a collapse, and the complexity of dealing with banks, credit companies, and Israeli bureaucracy. Lerner describes the heavy personal and economic price of failure, but also reveals the tools and insights that helped him get out of the pit and start a new path. The interview offers practical insights for business owners on risk management, controlled growth, and dealing with financial crises.