You can't wait for the world to return to what it was
Taglit CEO Gidi Mark argues that Israel is at a turning point where eroding support among young people worldwide will translate within less than a decade into political, economic and strategic damage. He presents data from a recent study: 21% of young Jews are connected to Israel, 23% firmly oppose it, and 56% are in the middle with complex positions. Mark calls for investing in those who have not yet decided, through direct encounter with Israel, rather than settling for improved media messaging.
Taglit CEO Gidi Mark warns that Israel is at a turning point where eroding support among young people worldwide will translate within less than a decade into political, economic and strategic damage. He compares the situation to the AI revolution: the market waits for no one, and companies that fail to adapt pay the price. Mark argues that nearly three years after October 7, Israel is still talking about "returning" to what it was, but its stock is plunging and trust is eroding. He presents data from a recent study among young Jews: 21% are connected to Israel, 23% firmly oppose it, and 56% are in the middle with complex or unformed positions. According to him, this large group is both the greatest opportunity and the greatest risk. Mark calls for investing in those who have not yet decided, through direct encounter with Israel, rather than settling for improved media messaging. He stresses that those who do not come to Israel do not stay in place but continue to drift away, and that if action is not taken now, a young person who is in the middle today will be further away in a year.