Yogurt PRO and Coke Zero: why diet products are being removed from shelves

Diet products with zero fat are giving way to PRO products and Zero labeling. The reasons are the popularity of weight-loss injections and a change in the perception of the word 'diet'. The author warns that PRO labeling does not guarantee health benefits and advises checking the ingredients on the back of the package rather than trusting advertising.

An article by Uri Ovrutzky analyzes a shift in the Israeli food market: diet products with zero fat are being replaced by enriched PRO products and Zero labeling. The reasons cited are the popularity of weight-loss injections, which require increased protein intake, and a change in the perception of the word 'diet' as outdated. The author warns that PRO labeling does not guarantee health benefits: the front of the package is marketing, while the real content is listed on the back. He advises checking the amount of protein, sugar, the presence of red stickers, and not overpaying for trendy products when ordinary eggs, cottage cheese, and tofu are cheaper and contain no unnecessary additives. A 2023 WHO recommendation not to rely on non-sugar sweeteners for weight loss is mentioned. The article calls for an informed choice based on data, not advertising.