With an investment of one million shekels: Delta Home enters the home styling field

The fashion chain Delta is expanding its operations and launching a new brand for home products, DELTA HOME, with an investment of about one million shekels. The collection includes bedding, blankets, rugs, and bathroom accessories, and will initially be sold in 38 stores and on the company's website. The move joins an industry trend where fashion brands like Castro, Fox, and Zara are expanding into home products.

The fashion chain Delta, known primarily for its underwear and light clothing, is expanding its operations and launching a new home products brand called DELTA HOME. The launch comes with an investment of about one million shekels, joining an industry trend where other fashion brands like Castro, Fox, and Zara are already active in the home sector. The new collection includes a wide range of products: bedding for single, double, and king-size beds, children's bedding, knitted blankets, rugs, complementary textile items, and bathroom products. Additionally, a baby category is offered, including bedding, blankets, head protectors, swaddles, and diaper bags. Prices range from 49.90 shekels for a pillowcase to 249.90 shekels for a children's bedding set. In the first phase, products will be sold in 38 Delta stores across the country and on the company's website, with plans to expand to additional stores later this year. The article presents the move as a natural brand extension, while noting the growing competition in the home products market.