The price was on the shelf, but not on the product: class action approved against Osher Ad

The Central District Court approved a class action lawsuit against the Osher Ad supermarket chain, alleging it does not mark prices on the products themselves but only on adjacent signs. Judge Iris Rabinovitz Baron ruled there is a basis for the claim that the chain violated the Consumer Protection Law.

The Central District Court approved a class action lawsuit against the Osher Ad supermarket chain, alleging it does not mark prices on the products themselves but only on signs next to the shelves. Judge Iris Rabinovitz Baron ruled there is a basis for the claim that the chain violated the Consumer Protection Law and the Price Marking Regulations. The plaintiff claimed he purchased products in December 2022 at an Osher Ad branch, and their prices were not marked on the packaging. The chain argued that marking on a sign attached to the container or refrigerator is sufficient, and that it offers an app and smart shopping carts. The judge rejected this argument, ruling that the obligation to mark a price on each packaged product remains in effect. The lawsuit will proceed as a class action for anyone who purchased or wanted to purchase a product at the chain's branches in the past seven years without the price being displayed on the product.