Social media influencer shared about her mitzvah – and the internet turned on her: "Brainwashing"

Yael Cohen, a 25-year-old social media influencer, shared in an interview with C14 that for a year she cleaned the neighborhood synagogue every week. Following the post, she faced an online attack, including mockery from influencers Amir Hatzroni and Naor Narkis. Cohen recounts the hurtful reactions, the women who drew inspiration from her, and her decision to continue her path despite the criticism.

Yael Cohen, 25, a social media influencer and mental coach for women, shared in an interview with C14 that for a year she took it upon herself to clean the neighborhood synagogue every week. She said she started doing this because the place was dirty, and it became a personal contract with the Creator. Following the post, she faced an online attack, including mockery from influencers Amir Hatzroni and Naor Narkis. Hatzroni joked that even after a year of cleaning, the match still hadn't arrived. Narkis portrayed her, she claims, as someone who follows rabbinical instructions. One of the hurtful reactions she received was: "Before you wash the floor, check that they haven't washed your brain." Alongside the insults, many women were moved by the videos and saw her as a role model. Cohen admits the comments unsettled her at first, but she decided to continue her path. She expresses concern for other girls who might be harmed by such criticism and stop acts related to faith.