It's official today: "Israel's Basket" has ended
The Ministry of Economy's reform, "Israel's Basket," ended this morning at the Carrefour chain after six months. Carrefour chose not to continue for another six months in exchange for 25 million shekels for advertising. The goal of lowering the shopping basket and encouraging competition was not fully achieved, and prices did not drop significantly.
The Ministry of Economy's reform, "Israel's Basket," came to an end this morning at the Carrefour chain after only six months. Carrefour chose not to continue for another six months in exchange for 25 million shekels for advertising, preferring to pursue an independent initiative. The tender, which included 100 basic food products, was intended to encourage competition and lower the shopping basket. In practice, prices did not drop significantly, and some dairy products even saw increases. Only Carrefour participated in the tender, and the move did not create the competition between chains that the ministry had hoped for. The price reduction focused on only 100 products, not the full shopping basket. Now, after an investment of 25 million shekels of public funds, the move has failed to bring about a significant change in prices.