Gevault campaign: Why Netanyahu and Eisenkot are trying to scare voters

The article analyzes the election campaign of Netanyahu and Eisenkot, based on the psychological principle of 'loss aversion'. Both emphasize the need to vote to avoid loss, creating a sense of urgency. The article explains how fear of loss may motivate voters more than the promise of victory, but notes that the impact is uncertain.

The article analyzes the election campaign of Benjamin Netanyahu and Gadi Eisenkot, focusing on their shared psychological strategy: creating a sense of urgency through fear of loss. Netanyahu warns that the elections are close and calls on his supporters to vote, while Eisenkot emphasizes the need for his party Yashar! to be the largest. The article explains the concept of 'loss aversion' in behavioral psychology, which describes the tendency to attribute greater emotional weight to loss than to equivalent gain. It notes that messages of fear and urgency may motivate people to act, but the response is not uniform and depends on trust and the degree of persuasion. The article concludes by noting that only after the elections will it be possible to examine whether the pressure indeed influenced voters.