Elections doubled the malls' daily shopping turnover. And what happened online?
On election day, credit card shopping volumes surged by 32% compared to an average weekday in October, according to the Phoenix Gama Index. The fashion industry led with a 90% increase, and malls doubled their turnover. In contrast, online shopping dropped by 14% on election day, but over the entire week it rose by 21% thanks to promotions.
On election day, which took place on Tuesday, credit card shopping volumes rose by 32% compared to an average weekday in October, and the number of purchases increased by 29%. This is according to data from the Phoenix Gama Index. The fashion industry led with a 90% increase in turnover, restaurants rose by about 60%, and coffee shops by about 56%. Malls recorded a 102% surge in shopping turnover, open-air centers rose by 88%, street stores rose by only 13%, while online shopping dropped by 14%. However, on a weekly basis, online shopping rose by 21% thanks to digital promotions, and malls rose by 12%. Nadav Lachmani, CEO of Control by Phoenix Gama, noted that the market is stable with an upward trend, and that eyes are on the November and December promotions.
Elections doubled the malls' daily shopping turnover. And what happened online?