After the failure of "Israel's Basket": Which network will you now find the cheapest basket?
Carrefour Israel is abandoning the 'State Basket' project after about six months, switching to a limited discount system with conditions and fine print, similar to Shufersal. An i24NEWS check reveals that Rami Levy is the cheapest chain with a basket of 2,411 shekels, followed by Osher Ad (2,458), Yochananof (2,519), Hyper Carrefour (2,572), Victory (2,693), and the most expensive Shufersal Deal (2,782).
Carrefour Israel is abandoning the 'State Basket' project after about six months, switching to a limited discount system called 'Special Deal', which includes conditions and fine print, similar to Shufersal. The project, launched by Economy Minister Nir Barkat, aimed to reduce the cost of living by subsidizing 100 products in exchange for 25 million shekels in advertising. Now, Carrefour is copying Shufersal's method with ten rotating deals twice a month for purchases over 100 shekels. The remaining prices remain high. An i24NEWS check reveals that Rami Levy is the cheapest chain with a basket of 2,411 shekels, followed by Osher Ad (2,458), Yochananof (2,519), Hyper Carrefour (2,572), Victory (2,693), and the most expensive Shufersal Deal (2,782). However, Carrefour's fruit and vegetable department is the second most expensive, with a basket of 193 shekels compared to 154 at Rami Levy. Carrefour's new CEO will have to deal with dynamic competition and a critical consumer, especially ahead of a stock exchange listing.
After the failure of "Israel's Basket": Which network will you now find the cheapest basket?