What happened to Eisenkot's anti-Bibi campaign? | Ofer Hadad

An analysis by N12 and 'Scooper' reveals a strategic shift in Gadi Eisenkot's campaign: from 58% focus on Netanyahu in June to 62% focus on Eisenkot and his party 'Yashar!' in September. The campaign is moving from a 'anyone but Bibi' approach to presenting an alternative, recognizing that the public wants to know what is being offered instead.

A data analysis by N12 and 'Scooper' reveals a strategic turnaround in Gadi Eisenkot's campaign. In June, nearly 60% of posts (58%) focused on Benjamin Netanyahu and the government, with only 42% on Eisenkot himself. By September, the trend had reversed: 62% of posts dealt with Eisenkot and his party 'Yashar!' – a record high for the entire period. Indirect criticism of the government dropped to 16%, and references to Netanyahu stood at 22%. The narrative of branding Eisenkot and 'Yashar!' reached 53% of posts in September – also a record. Coverage of October 7 and responsibility for the disaster remained stable at 34%. The author, Ofer Hadad, explains that campaigns understand that constant focus on Netanyahu plays into his hands, and the public wants to hear about an alternative. A similar trend is seen in the campaigns of Bennett and Lieberman.