Unpleasant surprise: what will change for Israelis in ChatGPT

OpenAI has begun opening up advertising opportunities in ChatGPT for Israeli users. Advertisers can now launch campaigns targeting the local audience. Users of the free Free and Go tiers will start seeing ads in a separate block labeled "Sponsored." Paid-tier users will continue to use the platform ad-free. OpenAI emphasizes the separation of the advertising system from the language model and the protection of user privacy.

OpenAI has begun opening up advertising opportunities in ChatGPT for Israeli users. Advertisers can now launch campaigns targeting the local audience. Users of the free Free and Go tiers will start seeing ads in a separate block labeled "Sponsored" below the main ChatGPT response. Paid-tier users (Plus, Pro, Enterprise, Business, Education) will continue to use the platform ad-free. Ads are not based on exact keyword matching—advertisers set "contextual hints" describing conversation types. The algorithm matches the conversation content and user history with the ad. OpenAI emphasizes the complete separation of the advertising system from the language model: ads do not affect the content of the response. Advertisers cannot see conversation content, chat history, saved memories, or identifying data. Users can disable ad personalization. Ads are prohibited for users under 18 and for sensitive topics, including medicine and politics. Ads are blocked if the conversation indicates emotional distress.