The problem with Israel’s hasbara is what it refuses to say - opinion

David M. Weinberg argues that Israeli hasbara fails because it avoids three essential themes: asserting Jewish indigenous rights, embracing military strength, and rejecting the two-state solution. He criticizes proposals by Einat Wilf and Pnina Sharvit Baruch for not being bold enough.

David M. Weinberg argues that Israeli public diplomacy (hasbara) is failing because it refuses to adopt three essential themes. He criticizes proposals by former MK Dr. Einat Wilf and Dr. Pnina Sharvit Baruch for not being bold enough. The first theme is making Israeli messaging more explicitly Jewish, asserting indigenous Jewish rights in Jerusalem, Judea and Samaria. The second is embracing Israel's military strength and the use of overwhelming force to reset the regional strategic architecture. The third is reintroducing realism by explaining why the two-state solution is suspended and why Palestinians cannot be trusted with a state. The article frames these as necessary for a successful hasbara strategy.