The company that decided to give away $1 million worth of pizza – for free

Tech entrepreneur Brett Adcock, founder of Figure AI and Hark Labs, gave away $1 million worth of pizza for free as part of a viral campaign to launch the autonomous AI agent Hark Pro. Users downloaded the app and typed a simple command, and the system fully executed the order through DoorDash. The campaign garnered over 1.7 million views and propelled the app to the top of the download charts.

Tech entrepreneur Brett Adcock, founder of Figure AI and Hark Labs, launched a viral campaign in which he gave away $1 million worth of pizza for free to promote his new AI agent app, Hark Pro. As part of the campaign, users downloaded the app and typed the command "order a free pizza," and the system autonomously executed the order through the DoorDash platform, using an isolated virtual browser in the cloud. The campaign garnered over 1.7 million views on social media and propelled the app to the top of the App Store download charts. The move was intended to demonstrate the system's Handoff mechanism, which can perform complex actions in the physical world, unlike regular voice assistants. However, users reported long wait times and synchronization issues until the million-dollar budget was exhausted. Adcock has already signaled the next phase: collaborations with Nvidia and AT&T to develop hardware devices that aim to replace the smartphone.