Sacha Baron Cohen’s Ali G returns in two-day screening of 'Who Iz I?' amid pushback campaign

Sacha Baron Cohen's character Ali G returns after more than 20 years in a new mockumentary, 'Ali G: Who Iz I?', screening for only two days in theaters. The film was shot in secrecy over the past year and follows Ali G's life since 'the world went to hell.' A British media monitoring platform launched a campaign urging theaters to refuse to screen the film, citing past racism allegations.

Sacha Baron Cohen's character Ali G returns after more than 20 years in a new mockumentary, 'Ali G: Who Iz I?', which will be screened in theaters nationwide for only two days, on Friday and Saturday. The film was shot in complete secrecy over the past year, according to the Daily Mail, and follows Ali G's life since 'the world went to hell,' alongside his pregnant girlfriend played by Morgana Robinson. The release is accompanied by a pushback campaign: NewsCord, a British media monitoring platform, launched a campaign urging theaters worldwide to refuse to screen the film, citing past criticism of the character as racist. The article notes that Sony Pictures UK's slogan for the film, 'He's back. We're not responsible,' added to the controversy. The movie marks Sacha Baron Cohen's directorial debut.