Neto Hissachon in a moving initiative for 7.10: What will be sold at the grocery chain

Super Sapir and Neto Hissachon supermarket chains will market 50,000 memorial candles ahead of the third anniversary of October 7. The public can choose a person murdered that day or fallen in the war and light a candle in their memory. Profits will go to the "Mishpacha Achat" association, which supports bereaved families and terror victims.

The Super Sapir and Neto Hissachon supermarket chains are launching a memorial initiative ahead of the third anniversary of the October 7 events: 50,000 memorial candles will be offered for sale at branches. The public can choose a person murdered that day or fallen during the war and light a candle in their memory, at home or with family. The lighting moment can be shared on social media under the hashtag #Kulanu_Madlikim_Yachad. The initiative is held in collaboration with the Sapir Group and the "Mishpacha Achat" association, which supports bereaved families and terror victims. Profits from candle sales will be transferred to the association, which has expanded its activities since October 7 and provides personal and emotional support, support groups, and assistance through life's milestones. The author, Anat Siman Tov, presents the initiative as a personal and national act of remembrance, emphasizing the dual meaning: personal memory alongside support for bereaved families.