How much money does Netflix make? The surprising reports of the streaming giant

Netflix reported strong third-quarter results with revenues of $12.9 billion and operating profit of $4.5 billion, but lowered its advertising revenue forecast to $2.7 billion due to delays. The company appointed Peter Rice as chief content officer and conducted layoffs to focus resources.

Netflix published strong financial results for the third quarter of 2026, with revenues of $12.9 billion and operating profit of $4.5 billion, a 37% increase compared to the same period last year. The company beat analyst expectations, but alongside this, it lowered its annual advertising revenue forecast from approximately $3 billion to $2.7 billion, due to delays in launching new advertising products. However, the company expects its advertising business to grow by about 80% this year. Meanwhile, Netflix appointed Peter Rice, a former Disney executive, as its new chief content officer, aiming to improve content quality in the US market. The company also conducted layoffs to focus resources on areas with higher potential. Netflix aims to maintain double-digit revenue growth in 2027 as well, relying on subscriber growth in international markets such as India, price updates, and expansion of its advertising business.