From Ayalon Routes to the Bus Stop: The New Move of the Advertising Company

JCDecaux is expanding its operations to the Ayalon routes and extra-large billboards in Tel Aviv, and will also operate in Haifa and Be'er Sheva. Prices for brands range from 105,000 to 320,000 shekels. The company's CEO explains that the move aims to offer precise and measurable media tools. Additionally: a gala evening of the Sh.K.L association raised about one million shekels for IDF wounded, and Partner launches a cinematic project with Sapir Academic College.

JCDecaux, one of the largest companies in Israel in the field of urban signage, is expanding its operations and for the first time is offering advertising on the Ayalon routes and extra-large billboards in Tel Aviv. The move is intended to expand the consumer journey options from the intercity road to near the point of sale. The company, which previously operated mainly in Tel Aviv and Ramat Gan, will now also operate in Haifa and Be'er Sheva. Prices for brands range from 105,000 shekels for a partial package to 320,000 shekels for a full package. The CEO of JCDecaux Israel, Shir Zakai, explains that the era when a point presence was sufficient has passed, and that the move provides precise and measurable media tools. In addition, the article reports on a gala evening of the Friends of the Sh.K.L association that raised about one million shekels for the rehabilitation of IDF wounded, and on a collaboration between Partner and Sapir Academic College for producing short films. Also, new appointments in several technology companies are mentioned.