Experts have determined: the parties with the failed campaigns — and the one with the highest score

Branding and strategy executives examined the election campaigns of various parties, giving scores and analyzing messages, slogans, and designs. Likud received 6/10, Yashar (Eisenkot) and Shas (Deri) received the highest score of 8/10, Blue and White (Gantz) and the Reservists and the Economic Party (Hendel and Zalicha) received the lowest score of 4/10.

Leading branding and strategy experts in Israel analyzed the election campaigns of various parties, focusing on messages, slogans, and designs, and assigned scores to each campaign. The highest score, 8 out of 10, was given to the Yashar party led by Gadi Eisenkot and the Shas party led by Aryeh Deri. The experts praised Yashar's campaign for a clear brand story of integrity and values, and for a Zionist visual language. Shas was praised for a stable and conservative brand that maintains a clear identity over time. Likud, led by Benjamin Netanyahu, received a score of 6/10, with criticism for focusing on fear-mongering at the expense of presenting achievements. Religious Zionism and Identity and Together (Bennett) received 7/10. Blue and White (Benny Gantz) and the Reservists and the Economic Party (Yoaz Hendel and Yaron Zalicha) received the lowest score, 4/10, with experts noting that Blue and White does not provide a new reason to vote for it, and the Reservists and the Economic Party are lost in the general noise. The Democrats (Yair Golan) and Otzma Yehudit (Itamar Ben-Gvir) received 5/10, Yisrael Beiteinu (Avigdor Lieberman) received 5/10, and the Joint List (Yousef Jabareen) received 6/10. Am Yisrael (Ofer Winter) received 4/10, with criticism for a strategic deadlock and inability to deliver change.