Dramatic achievement: Walmart grows faster than Amazon

Walmart's online sales surged 23% in the second quarter of 2027, a growth rate faster than Amazon's (2% direct sales, 9% third-party). Walmart's market share rose from 6.7% to 9.2%, while Amazon leads with over 40%. The strategy: using 5,700 stores as distribution centers.

Retail giant Walmart posted an impressive figure: its online sales jumped 23% in the second quarter of 2027, a growth rate significantly faster than Amazon's, whose direct online sales rose only 2% and third-party sales 9%. While Amazon still dominates the market with a share of over 40%, Walmart increased its share from 6.7% to 9.2%, mainly at the expense of smaller competitors. Walmart's strategy relies on its physical network of about 5,700 stores in the US, which serve as distribution and shipping centers, enabling fast pickup and home deliveries. Investors' eyes are on November, when Walmart is expected to release its third-quarter results, which will provide an indication of whether the growth rate continues ahead of the holiday season.