Did you notice? Pelephone's step to increase voter turnout on election day

Pelephone, the Israeli cellular company, changed the network identifier on its customers' devices to 'GO VOTE' to encourage voting in the elections for the 26th Knesset. The text will appear at the top of the screen until the polls close.

Customers of the cellular company Pelephone noticed a change on their smartphone screens this morning: instead of the familiar operator name, the text 'GO VOTE' appears in English. This is an initiative by the company to encourage the public to participate in the elections for the 26th Knesset. The update is distributed automatically on the server side and will appear at the top of the screen until the end of election day tomorrow, when the identifier will return to its original name. The company hopes that the constant reminder will help increase voter turnout.