Coca-Cola harming consumers? The giant lawsuit against the company

A request for class action certification has been filed against The Central Bottling Company, Coca-Cola's Israeli manufacturer, alleging that for months users were unable to redeem points accumulated in the app, and that the points were reset in violation of the terms. The lawsuit is estimated at over 2.5 million shekels.

A request for class action certification was filed on October 4th in the Tel Aviv District Court against The Central Bottling Company, the manufacturer and marketer of Coca-Cola products in Israel. The lawsuit, filed by attorneys Nitzan Gadot and Doron Rada'i, represents a consumer who claims that for many months he was unable to redeem the points and bottle caps he accumulated in the company's app. According to him, each time he tried to redeem 1,311 bottle caps he had collected, he encountered a 'sold out' message. It was further alleged that an alternative redemption option through vending machines of the company 'Miskar' was limited to soldiers and students only, without this being stated in the terms. In a call with the service center, the applicant was told that a new version of the app would be released on October 4th and the points would be reset. Indeed, on October 4th, the applicant's point balance dropped to zero, despite the terms of the contract stipulating deletion only after 180 days of inactivity and subject to a reminder. The applicant claims he performed an action in the app on October 1st, just days before the reset. The lawsuit seeks to restore the deleted points, renew the gift inventory, or alternatively, financial compensation. The scope of the class action is estimated at over 2.5 million shekels. Coca-Cola stated that they have not yet received the lawsuit.