Chose himself? Jay-Z to lead Super Bowl 2027 halftime show
Jay-Z has been selected to headline the Super Bowl 2027 halftime show, scheduled for February 14 at SoFi Stadium. Apple Music made the announcement. His company Roc Nation will produce the event, and Hamish Hamilton will direct. The announcement coincides with 30 years of his career. Last year, Bad Bunny led the show with approximately 128 million viewers.
American musician and businessman Jay-Z has been chosen to headline the halftime show of Super Bowl LXI, to be held on February 14, 2027, at SoFi Stadium in Inglewood, California. Apple Music, the show's primary sponsor, made the announcement. Roc Nation, Jay-Z's company and the main producer of NFL halftime shows in recent years, will produce the event, with Hamish Hamilton serving as director. The announcement coincides with celebrations of Jay-Z's 30-year music career and the 25th anniversary of his album 'The Blueprint'. Last year, Bad Bunny led the show with 128.2 to 128.8 million viewers. The viewership record was set in 2025 with 133.5 million viewers for Kendrick Lamar's performance. The article speculates about possible guests on stage, including his wife Beyoncé, Nas, Pharrell Williams, and members of the Fugees.