Billions in Revenue: How Crocs Managed to Recover and Return to Fashion

Crocs reported a strong quarter with revenues exceeding $1 billion, a growth of 5%. The HeyDude brand returned to growth with a 6% increase in sales, and international demand surged by 12%. The company raised its annual revenue forecast to growth of about 3%.

Footwear manufacturer Crocs reported strong results for the third quarter of 2026, with revenues growing 5% and crossing the $1 billion mark for the first time. The growth was driven by a recovery in sales of the HeyDude brand, which posted a 6% increase in revenue, and strong demand in international markets, where revenues grew by 12%. Direct-to-consumer sales outside the US surged by 24%. The company raised its annual revenue forecast to growth of about 3%, up from a previous 1%-2%. Additionally, Crocs repurchased $250 million worth of shares during the quarter, as part of a long-term strategy that has reduced the share count by 37% over the past decade.