A museum dressed to impress: Fashion finds a home in Tel Aviv

A new museum dedicated to fashion as culture will open in Tel Aviv's Azrieli Sarona complex in early 2027. The Tel Aviv Fashion Museum, established by Dana Azrieli and fashion historian Ya'ara Keydar, will span three floors and focus on Israeli creativity, original exhibitions, and global collaborations.

A new museum devoted entirely to fashion as culture will open in Tel Aviv's Azrieli Sarona complex in early 2027. The Tel Aviv Fashion Museum, established by Dana Azrieli of the Azrieli Group and fashion historian and curator Ya'ara Keydar, will span three floors and face the Sarona complex. The museum aims to bring fashion's central role in artistic and cultural discourse to Israel, with a focus on Israeli creativity. It will present original fashion exhibitions, promote Israeli designers, develop relationships with fashion and cultural institutions globally, and initiate collaborations and traveling exhibitions. Keydar noted the fulfillment of a dream, saying fashion now has a permanent home in Israel. The partnership began approximately three years ago, along with Ilan Gerbi, the Azrieli Group's director of strategic content initiatives. Azrieli noted the Group's longstanding connection with fashion and the Israeli public; the Azrieli Group owns and operates 15 major shopping malls and commercial centers across Israel. Before this museum, Keydar curated four fashion exhibitions at the Design Museum Holon that attracted more than half a million visitors. The article concludes with a fundraising appeal from the founding editor and a note about the outlet's electoral dashboard.