Young Israelis move from parents to AI - study
A Mastercard and Opinium study found that Israeli teenagers use AI for shopping more actively than their European peers. 68% of Israeli teens believe AI agents will make purchases for them in the future. One in four teens prefers AI recommendations to parental advice, rising to 32% among 17-18 year olds. However, friends' opinions remain more important: only 19% trust AI more than peers.
A Mastercard and Opinium study, surveying 26,000 adults and teenagers in 13 European countries and Israel, found that Israelis use AI for everyday shopping more actively than Europeans. The gap is especially noticeable among teenagers aged 13-18. 68% of Israeli teens believe AI agents will make purchases for them in the future (57% in Europe). Already, one in four prefers AI recommendations to parental advice, rising to 32% among 17-18 year olds. However, friends' opinions remain more important: only 19% trust AI more than peers. About a third of teens already use AI to compare products and prices, and half expect it to become a major shopping tool in the coming years. Among parents, about one in five uses such technologies. Teens are more willing to trust AI for clothing and shoes (60.5%), electronics (44%), gifts (43%), and hygiene products (42%). Parents primarily consider AI for vacation planning (52%), home purchases (51%), groceries (46%), and clothing (42%). Eyal Paz, CEO of Mastercard Israel, noted that Israel is among the first countries to adopt next-generation consumer technologies.