Yaron Zelicha – a fighter against monopolies, or a consultant against competition?

An investigative report examines the gap between Prof. Yaron Zelicha's economic promises and his record as a consultant for companies that opposed competition, including opinions for Partner and Har Tov Cement. The report analyzes his plan to reduce VAT, eliminate tariffs, and establish a new bank, while presenting contradictions and open questions.

An investigative report by Channel 14 examines the gap between the economic promises of Prof. Yaron Zelicha, a candidate on the Reservists and Economic list, and his professional record. Zelicha promises to eliminate tariffs, reduce VAT to 12%, and break monopolies, but in the past he provided opinions that actually helped companies that opposed competition: in 2010 for Partner against reducing interconnection fees, and in 2017 for Har Tov Cement in favor of imposing a levy on cheap cement imports. The report also examines his plan to establish a new bank funded by the state, mentioning the digital bank ONE ZERO which lost 214 million shekels in 2025. The conclusion: Zelicha identifies real problems, but his plan lacks full cost estimates and a timeline.