When home is no longer enough: Israelis seek a safe place for money and valuables

Against the backdrop of security tensions with Iran, Brixton reports a 200% surge in demand for safe deposit boxes. 80% of new renters deposited documents and items of sentimental value. The company launched a new automated facility with a 5 million shekel investment, where a robot transports the safe to a private room.

Brixton reports a 200% surge in demand for safe deposit boxes during the week of heightened security tensions with Iran. According to company data, about 80% of new renters during this period deposited items of sentimental and documentary value, including legal documents, certificates, passports, and private collections. About 10% of clients used the safes to store devices for managing digital currencies. In one week, 89 safes were rented across three facilities. Concurrently, Brixton launched 'Brixton 3' – an automated safe deposit facility established with an investment of about 5 million shekels in partnership with Gunnebo, where a robot transports the safe to a private room. Access to the facility includes identification via personal card, fingerprint, and secret code. The article combines company data with a description of the service, while emphasizing the connection between security and economic uncertainty and rising demand.