What made Tamir Morag ask viewers to turn off Channel 14?

Political commentator Tamir Morag made an unusual appeal during a broadcast on Channel 14, asking viewers to turn off their screens to lower the ratings. Morag urged viewers to call their right-wing acquaintances and convince them to vote, stating that 'the battle is for the Knesset.' He based his call on a broad civic mobilization phenomenon he observed in recent days.

Political commentator Tamir Morag made an unusual appeal during a broadcast on Channel 14, asking viewers to turn off their televisions to lower the ratings. Morag explained that the hours are critical and that viewers should call their right-wing acquaintances who have not yet voted and convince them to do so, because the battle is for the Knesset. He reassured viewers that the channel would remain on air all night and they could return to watch after convincing people. Morag based his call on a broad civic mobilization phenomenon he observed in recent days, of people spontaneously convincing others.