Unfortunate timing: How Maccabi Haifa chose to announce the signing of Dasa

Maccabi Haifa released a promotional video announcing the signing of Eli Dasa, simulating a drone incident in the north, precisely at the time when the death of a casualty from the disaster at the Ramim Ridge was confirmed. The timing and concept have sparked severe controversy, and the article criticizes the club's lack of sensitivity.

Maccabi Haifa chose to announce the signing of Israel national team defender Eli Dasa through a creative video simulating a drone incident in northern Israel. The video shows reports of unmanned aerial vehicles and helicopters being scrambled, and finally the aircraft lands at Sammy Ofer Stadium with Dasa emerging from it. The timing of the publication is highly controversial, as it came out exactly when the death of one of the wounded in the disaster at the Ramim Ridge was confirmed, an incident in which about 20 people were injured, including one fatality and three seriously wounded. The article criticizes the club's lack of sensitivity, as its video concept simulates a security incident in the north while a real and severe incident is occurring there. The writer argues that Maccabi Haifa should have understood the gravity of the moment and waited with the video's release for a more appropriate time.