Turning the tables: Eisenkot's method for neutralizing attacks

The article analyzes Gadi Eisenkot's strategy for dealing with political attacks: instead of defending himself, he turns the fire back on his opponents, demands facts, and changes the rules of the debate. For example, when Likud attacked him for partnering with Arab parties, he mentioned Netanyahu's own courtship of them.

The article, by communications consultant Doron Mozet, analyzes Gadi Eisenkot's strategy for dealing with political attacks. Instead of defending himself, Eisenkot turns the fire back on his opponents, demands facts, and changes the rules of the debate. For example, when Likud attacked him over the possibility of forming a government with the support of Arab parties, Eisenkot noted that Netanyahu himself had courted them. In a debate on war goals, Eisenkot argued that the return of hostages was defined as a goal only after he joined the emergency government, and when Likud tried to challenge the credibility of his statements, he demanded the publication of the protocols. The article notes that his quiet personal style also carries weight, and defines this as a lesson in crisis management.