The first AI elections are over. What did we learn from them?

Israel's first election campaign with extensive use of artificial intelligence has ended. A study by "Ze b'AI" reveals that from September 9 to the end of October, waves of deepfake publications were recorded, with a peak of 38 publications in one day. Likud led in activity, while Facebook and Instagram concentrated over 60% of the content.

Israel's first election campaign with extensive use of artificial intelligence has ended. A study by the "Ze b'AI" project at the Open University, published in the "Hamishroket" section of Globes, reveals that from September 9 to the end of October 2026, intense waves of deepfake content publications were recorded, with a peak of 38 publications in one day on October 20. Likud led in AI activity, especially in the primaries, and new parties like "Yashar" used the technology to establish their standing. Facebook and Instagram concentrated over 60% of the synthetic content. The article notes that the labeling law from August 2026 was a first step, but the regulatory challenge remains complex.