The battle for the younger generation: The Israeli campaign that exposes the UN in the feed of 25–34 year olds

The Foreign Ministry summarizes five weeks of a digital campaign called UNmasked UN, targeting 25–34 year olds in English-speaking countries. The campaign uses memes, videos, and artificial intelligence to simplify UN mechanisms and reach hundreds of thousands of views, sometimes up to a million. The goal: to bridge the knowledge gap of young people who are unfamiliar with the institutions and concepts underlying the debate about Israel at the UN.

Ahead of Prime Minister Benjamin Netanyahu's speech at the UN General Assembly, the Foreign Ministry summarizes five weeks of a digital campaign called UNmasked UN, targeting 25–34 year olds in English-speaking countries, mainly the United States and the United Kingdom. The campaign uses memes, short videos, and artificial intelligence (Ask Grok) to simplify complex topics such as UNRWA, investigative committees, and UN mechanisms. Some content reaches hundreds of thousands of views, and meme-based posts reach up to a million views. Campaign officials emphasize that the challenge is not only to convince young people who disagree with Israel, but to reach those who simply do not know the facts and concepts. The campaign was designed to peak during the General Assembly week and Netanyahu's speech. The Foreign Ministry sees the data as an indication that the approach is working, and notes that international organizations and actors have begun to echo some of the issues the campaign raised.

The battle for the younger generation: The Israeli campaign that exposes the UN in the feed of 25–34 year olds