The archive doesn't lie: This is what politicians' first posts looked like

The article reviews the first Instagram posts of Israeli politicians, just before the elections. It shows how they chose to present themselves at the start, from Netanyahu with a family photo to Ben Gvir with an ideological message, and compares this to today's targeted campaigns.

The article reviews the first Instagram posts of prominent Israeli politicians, just before the upcoming elections. It shows how they chose to present themselves at the start of their journey on the social network, compared to today's targeted campaigns. Among the posts: Benjamin Netanyahu in a family photo with Sara and the children, Naftali Bennett with Ayelet Shaked during their political partnership, and Avigdor Lieberman with a selfie from the Knesset. For Bezalel Smotrich and Itamar Ben Gvir, the first posts already carried clear ideological messages. Yair Lapid documented a meeting with the public, Miri Regev published a photo from a sports excellence ceremony, and Gadi Eisenkot opened with an official photo. Benny Gantz and Tally Gotliv chose propaganda videos from previous elections and the Knesset. The article emphasizes that the digital archive reveals different sides of the politicians before they became media brands.