Shufersal enters a new field: What awaits you on the shelf?

Shufersal is expanding its coffee selection, adding granulated coffee and Nespresso-compatible capsules under brands such as Vero, ARNESTO, and Caffe Dellucci. The company currently markets about 18 coffee brands through independent imports.

Shufersal is expanding its coffee operations, adding granulated coffee and capsule sleeves compatible with Nespresso machines to its offerings. The move began with Nagi Turkish coffee and Monro instant coffee, and now extends to additional brands: Vero, ARNESTO, and Caffe Dellucci. According to the company, it currently markets about 18 coffee brands, aiming to broaden consumer choice and offer products across different price ranges. The expansion is carried out through independent imports. The article notes that a larger variety does not necessarily guarantee a lower price, and that consumers should compare prices to assess the value of the new products.

Shufersal enters a new field: What awaits you on the shelf?