Senior figure in the Israeli economy: "Corporate responsibility is also Zionism"

The CEO of Manrav Real Estate writes that corporate responsibility is Zionism, describing the collaboration with Discount Bank in rehabilitating Kibbutz Manara, where 73% of structures were damaged during the war in the north. He emphasizes integrating wounded combatants into key roles as a right, not a favor.

An opinion piece by the CEO of Manrav Real Estate argues that corporate responsibility is an expression of Zionism. The author describes the mobilization of Israeli society since October 7 as evidence of mutual responsibility, but asserts that ongoing responsibility is required, not dependent on a state of emergency. As an example, he cites the collaboration of the Manrav Group with Discount Bank in rehabilitating Kibbutz Manara, where about 73% of structures were damaged during the war in the north. The author emphasizes that the company harnesses its professional and human capabilities for a civic and national mission, and that integrating wounded combatants into key roles is seen as a right, not a favor. The article concludes with a call for the business sector to be a meaningful partner in shaping a better reality in Israel.