Salesforce buys Israeli AI company Loops

Salesforce has acquired Loops, an Israeli AI startup that developed a platform for monitoring business performance and explaining changes in enterprise metrics. Founded in 2020, Loops raised $14 million and will be integrated into Salesforce's Tableau division. The acquisition price was not disclosed.

Salesforce announced the acquisition of Israeli AI startup Loops, which developed a platform for monitoring business performance and explaining changes in enterprise metrics. Founded in 2020 by Tom Laufer and Ido Adiv, Loops raised $14 million to date. The acquisition price was not disclosed. Loops' technology and employees will be integrated into Salesforce's Tableau division, which specializes in data analysis and business intelligence. This is Salesforce's tenth acquisition in Israel, starting with Navajo Systems in 2011. The deal is expected to close in early November.