Political advisors reveal: last-minute campaign tricks
Three senior strategic advisors reveal in an interview the methods for dominating the public agenda in the final stretch of the election campaign. They describe how to mobilize 150,000 undecided voters through emotional appeals, security triggers, and targeted social media campaigns. The advisors recount past campaigns and analyze the challenges of the coalition versus the opposition.
Three senior strategic advisors—Tal Alexandrovich, Moshe Davi, and another advisor—reveal in an interview with N12 magazine the tactics for dominating the public agenda in the final stretch of the election campaign. Alexandrovich recalls the publication about the hack into Benny Gantz's phone in 2019, noting she is surprised there is no similar dramatic event around Gadi Eisenkot. Davi explains that the main challenge is mobilizing 150,000 undecided voters, who are driven emotionally rather than rationally. He describes how Prime Minister Netanyahu seeks a security event to dominate the agenda, and how the opposition should disrupt this. Davi notes that Bennett and Eisenkot managed to go on the offensive and set the agenda, with the former calling Netanyahu's actions 'betrayal'. He emphasizes the power of the last pre-election poll, which psychologically affects voter motivation.