PLA Project in Toto's Social Arena: Changing Sports Culture
The Basketball Association and Toto continue the "PLA – Court Without Violence" project for another season, with 12 associations from across the country. The initiative includes workshops for parents, players, and coaches to promote respectful dialogue and a safe sports environment.
The Basketball Association and Toto are continuing their collaboration on the "PLA – Court Without Violence" project, which has opened for another season with 12 basketball associations from across the country. The initiative includes meetings and workshops aimed at parents, players, and coaches, with the goal of promoting respectful dialogue, strengthening personal resilience, and creating a safe sports environment. The first meeting focused on the role of parents in supporting young players, led by the Drive Institute. Chairman of the Basketball Association, Amos Frishman, said the project aims to help all parties create a healthier environment on sports courts. Toto CEO, Meir Bardugo, noted that sports provide a framework, strengthen a sense of belonging, and help combat negative phenomena. The project is funded by Toto as part of "Toto's Social Arena."