Optical Center Launches a New Luxury Branch in the Heart of Tel Aviv - On the Way to Expansion in Europe
Optical Center has launched a new concept branch in Tel Aviv under the name Optical Center City, aiming to redefine the customer experience and expand into European markets, including Luxembourg, Dublin, and Paris.
Optical Center has launched a new concept branch in Tel Aviv under the name Optical Center City. The branch, opened in November 2026 at 105 HaHashmonaim Street, offers an intimate urban shopping experience with an emphasis on personal service, contemporary design, and integration of digital technology. The chain, born in Israel, plans to expand using this format to additional cities in Europe, including Luxembourg, Dublin, and the Marais district in Paris. The article describes the concept as part of an international growth strategy, while highlighting the role of Israeli teams in developing the model and transferring knowledge to partners in Europe.