Ofer Winter's secret weapon revealed: The 'knockout' that will shuffle the cards in the elections

The 'Amcha Yisrael' party, led by Ofer Winter, unveils its election strategy: positioning Yosef Haddad, placed second on the list, as a candidate to establish a government hasbara ministry. The party is launching an aggressive field campaign aimed at attracting protest votes and young voters, leveraging Haddad's popularity on social media.

The 'Amcha Yisrael' party, headed by Brigadier General (res.) Ofer Winter, reveals its election strategy: positioning Yosef Haddad, placed second on the list, as a candidate to establish a government hasbara ministry. The party is launching an aggressive field campaign aimed at attracting protest votes and young voters, leveraging Haddad's popularity on social media. Party sources say they have studies indicating broad agreement among right-wing and left-wing voters on the need for a government hasbara ministry, as well as support for Haddad's suitability for the role. The party sees this as an issue that may appeal to audiences beyond its natural support base. The line 'Amcha Yisrael' seeks to promote directly links Israeli hasbara abroad with its security perception. The party claims that events of the past three years have illustrated the connection between the two areas, and even believes that the failure in the hasbara arena was one of the factors that harmed Israel's ability to reach a decision in the Gaza Strip. The party estimates that the issue may gain particular traction among young voters and those considering a 'protest vote'. The party's assumption is that their political rivals currently have no effective response to a campaign that centers on Haddad and the hasbara issue. Party sources even define the issue as a political 'knockout' they seek to exploit during the election campaign. In 'Amcha Yisrael', they also point to what they see as the difficulty of some of their rivals to politically attack Haddad. According to party sources, several heads of competing factions courted him for weeks and tried to recruit him to their ranks before he joined Winter's party. They now believe that the contacts conducted with him will make it easier for them to fend off personal attacks against him during the campaign. Alongside the political message, the party intends to build the move around the popularity and sympathy Haddad has reportedly gained on social media and in his meetings with the public. The planned campaign is expected to position him as the central figure associated with the hasbara issue and accompany this with extensive 'field plowing' across the country. The move also integrates with the political goal Haddad has already declared upon entering the election race: re-establishing the hasbara ministry and aspiring to head it.