Nike launches a running shoe for NIS 1,200: What's behind the new model?

Nike launches the Alphafly 4 running shoe in Israel at a price of NIS 1,199.90. Israel is one of the first five countries in the world to receive an early launch, ahead of the global launch on November 19. The shoe weighs 188 grams and features new technologies for weight reduction and energy return.

Nike is launching the new Alphafly 4 running shoe in Israel at a price of NIS 1,199.90, approaching NIS 1,200. Israel has been chosen as one of the first five countries in the world where the shoe will be launched, ahead of the global launch scheduled for November 19. The model will arrive in Israel this coming Monday. The Alphafly 4 is the latest generation in Nike's competitive running shoe series, designed for long-distance runners and marathon competitors. The shoe weighs only 188 grams, and development focuses on weight reduction, energy return, and movement efficiency. Notable changes include new Air Zoom units that are 30% lighter than the previous model, ZoomX technology that reduces the shoe's weight by 17%, and a carbon fiber plate to create a forward-propulsion feel.