Is your phone listening to you? The truth behind the ads that follow you

The article examines the phenomenon where ads appear after a spoken conversation, explaining that it stems from digital data collection rather than secret eavesdropping. It cites a 2026 American survey and details how advertising companies build accurate profiles through online activity.

The article addresses the common phenomenon of ads appearing after a spoken conversation, aiming to debunk the myth that the phone secretly records. It cites a September 2026 survey, according to which 70% of Americans believe in eavesdropping, and 81% have encountered relevant ads after speaking or thinking about a product. The main explanation is that advertising companies collect information from digital activity – browsing, searches, purchases, and likes – and build an accurate profile. It also mentions technology that links devices in the same home, and the phenomenon of selective attention that makes us notice relevant ads. The article concludes with a recommendation to check microphone permissions on the device, detailing the steps on iPhone and Android.