From October 1 – what you'll have to pay for in WhatsApp
Starting October 1, Meta is changing the pricing of the WhatsApp Business API: each service message will be charged, and the 24-hour free communication window after the first contact is canceled. The rate is about $0.0056 (1.7 agorot) per message. Small businesses will receive 1,000 free messages per month. Regular users and the mobile WhatsApp Business app will not be affected.
Starting October 1, 2026, Meta is introducing new pricing for the corporate segment of the WhatsApp Business API. Previously, businesses paid only for the first customer contact, after which they could communicate for free within 24 hours. Now, each service message sent will be charged from the first one. The cost of one message will be about $0.0056 (approximately 1.7 agorot). To protect small businesses, a monthly limit is provided: the first 1,000 service messages per month for each organization remain free. Thus, the innovation will primarily affect large companies and enterprises that actively use bots for mass notification mailings. Experts recommend that entrepreneurs optimize the logic of auto-responders, replacing frequent short replies with more substantive messages. It is important to emphasize that the changes apply exclusively to the advanced version of the WhatsApp Business API. The regular mobile WhatsApp app for small businesses and the standard messenger for billions of users worldwide will continue to operate under the same, completely free conditions. The source of the information is cited as Ynet.