Fighting for the common good: Posters that remind us what unites us

A personal column by Roni Du'ek, social entrepreneur and Israel Prize laureate, about a collection of Zionist posters he has amassed over three decades. The posters, from times of war and division, convey a message of unity and struggle for the common good. Du'ek argues that true unity is not about blurring disagreements, but the ability to act for the benefit of the entire society even amid them. He calls on voters to choose those who take responsibility for the whole society and mobilize all parts of the public.

Roni Du'ek, a social entrepreneur and Israel Prize laureate, writes a personal column about a collection of Zionist posters he has collected over three decades. The posters, printed during times of war and deep political division, convey determination and faith. Du'ek quotes posters from the days of World War II ('Your place is here - enlist') and from the first election period, noting that even then political rivalry was fierce, but everyone understood they were working for the common good. He argues that true unity is not about blurring disagreements, but the ability to hold a concept of common good above all. Du'ek calls on voters in the upcoming elections to ask who is working for the common good, who takes responsibility for the entire society, and who demands that everyone enlist for Israeli society. He ends with optimism, quoting a poster: 'We will stand firm - and we will prevail.' The posters will be displayed at the 'Land of Its Inhabitants' exhibition in Tel Aviv.