Dietary supplement battles: Will they make us healthier - or is it just another passing trend?

Dozens of health supplement brands are flooding the shelves, and Tnuva is entering the market with a new product line called Holis. The article examines whether this is a genuine health supplement or a fleeting marketing trend, while reviewing prices ranging from 60 to 4,000 shekels and a variety of players from Rotem Sela to online influencers.

Tnuva, the Israeli food giant, is entering the boiling dietary supplement market with a new product line called Holis. The line includes 11 products that will initially be marketed exclusively at Super-Pharm, at prices ranging from 60 to 180 shekels. The products are based on technologies for improving women's health, oral health, the digestive and immune systems, stress and mood management, and enhancing sports performance and energy. The article notes that Tnuva joins a host of new players in the market, from Rotem Sela to online influencers, and raises the question of whether the consumer is buying a genuine health supplement or an overpriced branded product. Market prices range from 30 shekels on iHerb to 4,000 shekels in luxury influencer packages. The article does not provide a definitive answer but presents the phenomenon as a consumer trend.