Brazil's president defeated the far right through the digital space

The article, citing The New Yorker magazine, describes how Brazilian President Lula da Silva defeated far-right candidate Jair Bolsonaro by a margin of over 4 million votes through an organized digital campaign that leveraged social media platform algorithms.

The article published on the Arab48 website, citing the American magazine The New Yorker, describes how Brazilian President Luiz Inácio Lula da Silva defeated far-right candidate Jair Bolsonaro in the presidential election by a margin of over 4 million votes. The magazine notes that Lula's campaign used an organized digital strategy that leveraged social media platform algorithms to break the far right's dominance on these platforms. This victory comes in an international context where some far-right forces are declining in several countries, alongside protests and unrest reflecting growing discontent. The article emphasizes that social media has become a pivotal tool in these transformations, surpassing its function as a means of communication to become an instrument for political mobilization and shaping public opinion.