Ayala Hasson and the Corporation Climbed Too High a Tree. What Were They Thinking?

An opinion column by Assaf Shmueli analyzing the conflict between Ayala Hasson and the public broadcasting corporation 'Kan'. Shmueli argues that both sides chose confrontation over resolution, and that on social media Hasson has the upper hand as an individual while the corporation is bound as an employer. He raises questions about each side's goals and notes that the managements of Channels 12 and 13 are following the event.

An opinion column by Assaf Shmueli, a crisis management consultant and lecturer, analyzing the conflict between journalist Ayala Hasson and the public broadcasting corporation 'Kan'. The article describes how the crisis began with an interview Hasson gave on Radio Galey Israel, in which she made remarks perceived as harsh generalizations about Bedouin society. Hasson issued a partial apology, but the corporation demanded an on-air apology and she refused. Shmueli argues that both sides chose a confrontational tactic rather than attempting to settle the matter, and that on social media Hasson has the advantage as a free individual, while the corporation is constrained as an employer. He raises questions about each side's objectives and notes that the managements of Channels 12 and 13 are monitoring the event to draw lessons for similar conflicts with them.