Apple realized what people think of its browser and took an unusual step

Apple has launched an unusual advertising campaign directly attacking Google's Chrome browser, presenting data on speed, battery savings, and privacy. The move stems from Safari's ongoing defeat on Mac computers, where Chrome holds over 54% of usage compared to Safari's 39%. The campaign includes a comparison page and pointed videos.

Apple has launched an unusual advertising campaign called 'Switch to Safari,' directly attacking Google's Chrome browser. The move stems from Safari's ongoing defeat on Mac computers, where Chrome holds over 54% of usage compared to Safari's 39%. The campaign includes a comparison page on the official website and pointed video ads. Apple presents data on higher speed (up to 35% faster), battery savings of up to five hours, and automatic tracker blocking. The company also features a 'Distraction Control' feature to remove ads. Experts note that Safari's tools are still far from Google's integration with the Gemini AI model. The aggressive campaign indicates real difficulty in convincing users to give up the convenient habit of Chrome.